Business Administration in Marketing

About Program

Bachelor Degree

To bring up the graduate having a wide range of knowledge of business and marketing fields that include critical understanding of theories and principles and can understand complex business issues. Using skills of critical Thinking and Analysis Methods of National and Global Economic and Business Environment graduate understands Contents of business processes, market infrastructure. Using quantitative and statistical methods for business research and knowledge in Marketing management, the graduate finds changes in the business environment and conducts marketing research to the area to use and optimize different methods of marketing and sales management, develop and implement a sales and brand management plan using the main principles of customer behavior with ability to determine the skills of assessment of business field.

International Black Sea University