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Learning Outcomes
 The graduate has a wide range knowledge of business fields that include critical
understanding of theories and principles, can understand complex business
issues, basic principles of general management, marketing, finance,
accounting and their interrelationships;
 The graduate knows: contents of business processes, market economy
infrastructure; the importance and principles of applying contemporary
information and communication technologies, mathematical, quantitative and
statistical methods for business research and management; principles of legal,
ethical and intercultural responsibility in the organization and society;
Finance concentration:
 The graduate knows: financial infrastructure and institutes; basic principles of
functioning of the financial system; role of financial management in business
development; assessment and management of relevant risks;
 The graduate knows: the essence of financial reporting as an important means
of regulation and forecasting; the essence and significance of international
finance, the peculiarities and the principles of their use;
 The graduate knows: the basics of banking, commercial bank management
principles, the essence and importance of investments; fundamentals of
valuation and management of investment portfolios;
Management concentration:
 The graduate knows: Theoretical and practical aspects of management as an
art of management; The key functions – responsibilities and skills of managers
at different levels; The role of management in the development of the
organization; Managing stressful and conflict situations;
 Graduate knows: Graduate knows: Organizational structures Essence and
meaning; Principles and features of the decision-making process; Effective use
of human resources and knowledge and importance of the factors affecting
their behavior; Extensive knowledge and critical understanding of the internal
and external business environment; Principles of organizational change and
development; The essence and importance of CSR and business ethics;
 Graduate knows: Graduate knows: SME features and methods of
management; Theoretical and Practical Issues for Interprofessional Activities;
Complex issues in international business management and methods specific to
the field.
Marketing concentration:
 Effective tools of marketing management, marketing information systems,
companies implementing marketing activities, the increasing role and place of
marketing in modern business, fundamental principles of marketing. The nature
of these principles in the areas of service to which the marketing of the services
used and the issues relating to it require differentiated research and analysis,
generalization and analysis;
 Graduate mastered strategic marketing principles, it can participate in the
company’s marketing strategy drafting, creating the brand, the company’s
mission, vision, goals, objectives, corporate structure, business model,
segmentation, targeted development, differentiation and positioning,
communication and competitiveness of achieving a rategiebis compilation, as
well as the implementation of this strategy in the market;
 The graduate has learned and understood the key principles and methods of
studying and considering customer behavior; Understanding the laws and
norms of consumer behavior, the graduate learned the breadth of consumer
activities and the norms of attracting, retaining, creating, discovering and loyal
customers.
Accounting and Audit concentration:
 The graduate knows: fundamentals of financial and managerial accounting and
modern accounting methods; accounting information systems;
 The graduate knows: the essence of financial reporting as an important means
of regulation and forecasting; the international financial reporting standards;
principles of taxation, tax planning and tax administration;
 The graduate knows: the basics and methods of financial audit and control,
techniques of analysis and audit;
Tourism concentration:
 Trends and principles of tourism development; Tourism policy and regulations;
List of tourist resources and World Heritage Sites listed in Georgian Cultural
Heritage Sites;
 Tourism and Hosting, Resorts, Hotels and Events Management;
 Travel Management Company Features and Planning, Implementation,
Implementation of an Attractive Travel Package.
Skills:
 Graduate can: explain the socio-economic situation of the country, the objective
reality of the business environment, identify the economic factors affecting the
company, analyze the market situation, prepare financial documentation, plan,
analyze and manage the finances of the company; communicate with local and
international financial institutions within its competence;
 Graduate has: the practical ability and skills to make economic decisions
through rational thinking and manage resources effectively, solve complex and
unforeseen problems; ability to analyze scientific papers, theories and
hypotheses in the field of business and to formulate conclusions, to collect
statistical information and data, to independently study and generalize, to
evaluate profitability;
 Graduate can communicate with specialists and non-specialists regarding
business-related ideas, problems and the ways of solutions by providing
detailed information and by using communication tools;
 Graduate has ability to evaluate his/her knowledge in the field of business in a
complex and consistent manner and to determine the necessity for further
learning and implementing with high degree of independence; to pursue and
implement activities oriented on development in the complex and unforeseen
learning/working environment whilst conforming with ethics/academic integrity
rules.
Evaluation System
The maximum assessment point of each course is 100. The passing grade for awarding
credits is 51 points and this grade shall consist of the points of the midterm evaluation(s)
and the points of the final assessment. The student should pass the minimal competence
level set for midterm evaluation and final assessment. The minimal competence level of
the midterm/final evaluation is defined by syllabi.
The grading system shall allow:
a) Five positive grades:
(A) Excellent –91-100 points;
(B) Very good –81-90 points of maximum grade;
(C) Good – 71-80 points of maximum grade;
(D) Satisfactory – 61-70 points of maximum grade;
(E) Acceptable –51-60 points of maximum grade;
b) Two types of negative grades:
(FX) Fail – 41-50 points of maximum grade, meaning that a student requires
some more work before passing and is given a chance to sit an additional
examination after independent work;
(F) Fail –40 points and less of maximum grade, meaning that the work of a
student is not acceptable and he/she has to study the subject a new.
The final grade is composed of the summation of midterm evaluation(s) and the final
evaluation.

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